Tuesday, April 08, 2008

- Trek and Lemond sue each other -

It appears that Trek and Lemond will part ways in typical American style: by suing each other. Lemond is not pleased with Trek's performance supporting his brand, and Trek is not happy with Lemond bashing LA for years, and other saying other things that they say are damaging to the Trek brand.

Maybe this is good?

Word is that the Klein brand is supposed to come back to prominence in the Trek Bicycle Company lineup now. Of course it probably won't be anything like the great Kleins from way back when, and they'll probably be carbon, but it's nice to think that they may be coming back around. It's probably also good for the engineers at Trek/Lemond because they will have to work with the marketing department to come up with something even catchier than the "Min/Max" theory... Crimeny...

Some people have been saying that this is good for Lemond. I'm not sure how. It seems that they have been languishing for years and other than the new introduction of the carbon bikes have not really done anything exciting in a while. For more than a decade Lemond bicycles have been built on the strength of Trek engineering (no judgments there). With out Trek, what is Lemond anymore?

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