Tuesday, April 01, 2008

- Process of refinement -

It seems that with most things that we do there is a process of refinement where we take something and massage it, mutate it, sometimes even mutilate it, to get it where we are happy enough to call it 'done.'

What brings this rumination you ask? We just changed the website again. This time instead of a dramatic overhaul, it was a little nip and trim. Out with the red, in with the blue. Overall the whole thing looks less intimidating, and more pleasing.

Plus, we just got a fork back for our EE Cummings steel bike. The current GS30 fork flares a good deal in the hips of the fork (top of the legs, right near the crotch as Bert Hull from AlphaQ says...). With the moderate size of tubes on most steel bikes (and even a lot of Titanium bikes) the look was just a bit off. So I went back to my reserve of older AlphaQ forks and found a Sub3 with the right rake. Two weeks later that puppy is mounted and looking good. The slimmer profile simply matches the proportions of the frame.

Of course everything is not a matter of subtle refinement. We nuked the 07 jersey design and came up with something completely different for 08. I love it. We'll see what other people think. Matching bibs in the darker blue with light bands at the bottom of the legs will be coming also. Just in time, my old stuff is getting pretty worn...

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